Sans Normal Obguy 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Muller' and 'Muller Next' by Fontfabric, 'EquipCondensed' by Hoftype, 'JAF Facit' by Just Another Foundry, 'Plau Redonda' by Plau, and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, display impact, approachability, retro flavor, branding emphasis, rounded, chunky, soft corners, compact, high impact.
A heavy, rounded sans with blocky construction and softened corners throughout. Curves are broad and circular, and the overall color is dense with short, sturdy joins and minimal interior counters that stay open enough for display use. Uppercase forms read compact and solid (notably the wide bowls and blunt terminals), while lowercase shows simple, single‑storey shapes with sturdy stems and short ascenders/descenders, giving lines of text a tight, rhythmic texture. Numerals match the same chunky geometry, with curved figures (like 3, 6, 8, 9) built from bold, near-circular bowls and flat cutoffs where needed for stability.
Best suited to headlines and short blocks where its dense weight and rounded forms can deliver impact—such as posters, packaging, event graphics, storefront signage, and brand marks. It can also work for brief callouts or labels where a friendly but forceful tone is desired, while longer paragraphs may feel heavy due to its strong typographic color.
The tone is upbeat and approachable, with a confident, poster-like voice. Its rounded mass and compact shapes suggest a retro, cartoon-adjacent friendliness while still feeling assertive and attention-grabbing.
The design appears intended to provide a bold, approachable display sans that prioritizes immediate legibility and a cheerful, retro-leaning personality. Its simplified geometry and rounded terminals aim for strong silhouette recognition and consistent texture in large-scale use.
Spacing in the sample text looks intentionally tight, emphasizing a bold, compact word shape and strong headline presence. The design relies on consistent stroke heft and simple silhouettes rather than sharp detail, which helps maintain a cohesive texture at larger sizes.