Sans Normal Apkot 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nexa' by Fontfabric; 'Giga Sans' by Locomotype; 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, friendly, neutral, tech, versatility, legibility, modernity, clarity, geometric, open, round, even, crisp.
A clean geometric sans with smooth, near-circular bowls and gently rounded turns. Strokes are even and low-contrast throughout, with largely uniform terminals that read as straight or softly curved rather than flared. Uppercase forms are simple and structured, with broad counters (notably in C, O, Q) and an understated diagonal leg on R; the lowercase follows the same rational geometry with open apertures and compact, single-storey forms where expected (a, g). Numerals are similarly streamlined and rounded, with a softly curved 2 and 3 and a balanced, open 4.
It works well for UI and product typography where clarity at medium sizes is important, and it scales confidently into headlines thanks to its broad shapes and stable proportions. The even color and open counters also suit signage, wayfinding, and contemporary branding systems that need a straightforward, legible sans.
The overall tone is contemporary and approachable, combining a tech-forward clarity with a calm neutrality. Its rounded geometry keeps it from feeling cold, making it suitable for interfaces and brand systems that want to read as modern but friendly.
The design appears intended as a versatile geometric sans that prioritizes legibility and consistency across letters and numbers while maintaining a subtly warm, rounded character. Its restrained detailing suggests a focus on modern general-purpose use rather than display eccentricity.
Spacing appears generous and consistent, supporting a steady rhythm in running text. Distinctive details include a centered crossbar on A, a clean, simple J with a curved foot, and a Q with a short diagonal tail that remains unobtrusive in text settings.