Sans Normal Arguy 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, signage, modern, friendly, clean, utilitarian, approachable, clarity, versatility, neutral tone, modern feel, rounded, open apertures, humanist, soft terminals, even rhythm.
A clean sans with gently rounded construction and mostly monoline strokes. Curves are smooth and circular, while straight strokes stay crisp, creating a steady, even texture in paragraphs. Counters are open and generous, and terminals tend to finish softly rather than sharply. Proportions feel balanced and readable, with comfortable spacing that keeps letters distinct at text sizes.
This font works well for interface text, product copy, and general editorial settings where consistent rhythm and clear differentiation matter. It also suits straightforward branding and informational signage that benefits from a contemporary but friendly sans.
The overall tone is modern and approachable, with a calm, neutral voice that avoids feeling clinical. Its rounded shapes and open forms give it a friendly, everyday character suited to clear communication.
The design appears intended as a versatile, general-purpose sans focused on readability and a smooth, contemporary feel. Its rounded geometry and even spacing suggest an emphasis on clarity across both short headlines and longer passages.
Uppercase forms appear stable and straightforward, while lowercase shapes maintain clarity through open apertures and uncomplicated joins. Numerals match the same rounded, consistent drawing, supporting a cohesive typographic system in mixed alphanumeric settings.