Sans Superellipse Idlak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspire Narrow' by Grype, 'Bantat' by Jipatype, and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, assertive, modern, utilitarian, impact, clarity, modern branding, durability, display strength, blocky, rounded, compact, geometric, sturdy.
A heavy, geometric sans with broad, squared proportions softened by generous corner rounding. Strokes are consistently thick with minimal modulation, creating strong, even color and a compact rhythm. Curved letters (C, G, O, Q) read as rounded-rectangle forms with large internal counters, while diagonals (A, K, V, W, X, Y) are cut cleanly and feel engineered rather than calligraphic. Terminals are blunt and flat, and spacing appears sturdy and tight enough to maintain impact in large setting.
Best suited to high-impact applications such as headlines, posters, and bold identity work where strong silhouette and dense texture are desired. It can also work well in short UI labels, packaging, and signage where blunt, rounded forms help legibility at a glance.
The overall tone is forceful and contemporary, with a no-nonsense, engineered feel. Its rounded block geometry gives it an approachable edge while still reading as tough and performance-driven, echoing sports branding and industrial labeling.
The design appears intended to deliver maximum visual punch through thick, uniform strokes and compact, rounded-rect construction. It prioritizes solidity, quick recognition, and a contemporary geometric personality for display-forward typography.
The uppercase set feels particularly dominant and compact, while the lowercase retains the same blocky geometry, producing a uniform, poster-like texture in text. Numerals follow the same rounded-rect logic, emphasizing clarity and weight over delicacy.