Sans Normal Allef 3 is a regular weight, very wide, low contrast, upright, tall x-height font visually similar to 'Neue Helvetica', 'Neue Helvetica Paneuropean', and 'Trade Gothic' by Linotype (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, product labels, modern, neutral, clean, friendly, technical, clarity, modernity, system design, legibility, neutrality, geometric, rounded, open, spacious, sturdy.
This is a geometric sans with broad proportions and a large x-height, giving lowercase forms a prominent, readable footprint. Strokes are uniform and low-contrast, with smooth circular and elliptical bowls and crisp, straight terminals. Counters are generally open and generously sized, and the overall rhythm feels spacious due to the wide set and steady stroke weight. The uppercase has simple, constructed shapes (notably round C/G/O/Q forms), while the lowercase keeps a contemporary, utilitarian structure with compact joins and clear apertures.
It works well for interface typography, wayfinding, and informational design where clarity and consistency are important. The wide, open shapes also suit headlines, brand systems, and product or packaging applications that benefit from a contemporary, stable sans with a slightly friendly edge.
The font reads as modern and matter-of-fact, with a clean, engineered tone rather than a decorative one. Its rounded geometry and roomy counters add a mild friendliness, while the wide stance and even color keep it confident and straightforward.
The design appears intended as a neutral geometric workhorse: a clear, contemporary sans with wide proportions, open counters, and a strong x-height to maintain legibility and presence across display and text-like settings.
Numerals follow the same geometric logic with smooth curves and consistent stroke weight, producing a cohesive text color alongside letters. In longer text, the wide proportions and tall lowercase can increase presence and clarity, though they also make lines feel visually expansive.