Sans Superellipse Ruril 13 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, short text, quirky, retro, whimsical, friendly, offbeat, space-saving, display voice, retro modern, friendly tone, condensed, rounded, soft corners, humanist, tall.
A condensed, tall sans with softly rounded corners and gently modulated strokes. Forms are built from narrow, vertical proportions with superellipse-like curves in round letters, paired with slight flare and taper at terminals that adds a subtle hand-drawn rhythm. Counters are compact and mostly vertical, and joins stay clean and restrained rather than geometric-sharp. Lowercase features a short x-height with relatively long ascenders and descenders, contributing to a lean, columnar texture in text. Numerals and capitals follow the same narrow build, with simple, open shapes and a consistent vertical emphasis.
Best suited to headlines, posters, and branding where a narrow width helps fit more characters per line while keeping a distinctive voice. It can work well for packaging, labels, and editorial pull quotes, especially when set with generous tracking or ample line spacing to keep the condensed texture airy.
The overall tone feels playful and slightly vintage, like a curated mid-century display sans interpreted with a softer, more eccentric hand. Its narrow stance and rounded geometry give it an approachable friendliness, while the uneven terminal behavior adds a mild quirk that keeps it from feeling purely utilitarian.
The design appears intended to deliver a compact, space-saving sans with rounded, superellipse-inspired shapes and a subtly expressive rhythm. It prioritizes character and vertical elegance over neutrality, aiming for an eye-catching display presence that remains readable in short settings.
In running text, the tight horizontal footprint creates a compressed rhythm that can feel energetic, especially at larger sizes. The ampersand and round letters stand out as characterful accents, and the punctuation/dots read crisp against the tall, condensed letterforms.