Sans Normal Pumoy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Heavitas Neue' by Graphite, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Santral' by Taner Ardali, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, retro, bold, approachability, impact, fun, retro appeal, display clarity, rounded, soft, bubbly, compact counters, smooth terminals.
A heavy, rounded sans with soft corners, smooth curves, and a consistently blunt, monoline feel. The shapes lean on simple geometric construction—broad bowls, circular counters, and short, sturdy joins—creating a dense, poster-like texture. Terminals are fully rounded rather than cut sharp, and interior apertures tend to be tight, especially in letters like a, e, and s. The overall rhythm is even and stable, with minimal stroke modulation and a squat, robust presence in both uppercase and lowercase.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and brand marks where its rounded heft can carry the composition. It also works well for labels, stickers, and playful UI moments (buttons, badges) at larger sizes where counters and apertures have room to breathe.
The tone is cheerful and approachable, with a toy-like softness that reads as casual rather than corporate. Its chunky silhouettes and rounded detailing suggest a vintage display sensibility, evoking signage, packaging, and family-friendly branding. The overall impression is confident and upbeat, prioritizing warmth over precision.
The design appears aimed at delivering maximum friendliness and visibility through thick, rounded forms and simple geometric structure. It emphasizes character and approachability over neutrality, making it a natural choice for display typography that needs to feel welcoming and bold.
In longer text, the heavy color and compact counters create a strong visual block, so spacing and line breaks become important to maintain clarity. Numerals share the same rounded, stout construction, giving headings and badges a cohesive, unified look.