Sans Superellipse Hulem 8 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, industrial, confident, sporty, modern, impact, visibility, modernity, solidity, compactness, compact, blocky, rounded, punchy, sturdy.
A compact, heavy sans with rounded-rectangle construction and broadly curved corners. Strokes are consistently thick with minimal modulation, producing dense, solid letterforms and tight interior counters. Curves (C, O, S, 0) read as squarish superellipses rather than true circles, while joins and terminals stay clean and blunt. The overall rhythm is tight and uniform, with short ascenders/descenders and large, open apertures where possible for clarity at large sizes.
Best suited to attention-grabbing display typography such as headlines, posters, labels, and brand marks where a compact, high-impact voice is needed. It also fits wayfinding and short UI labels when set with generous spacing and ample size to preserve counter clarity.
The tone is forceful and no-nonsense, projecting a contemporary, workmanlike confidence. Its chunky geometry and compressed feel add a sporty, poster-ready energy that reads as assertive rather than delicate or refined.
The design appears intended to deliver maximum visual impact through dense strokes and a rounded-rectangular geometry that feels modern and utilitarian. Its consistent, squared-round forms prioritize a strong silhouette and a cohesive, contemporary texture in large-scale text.
The numerals and caps share the same squared-round skeleton, giving headlines a consistent, stamped look. At smaller sizes the heavy weight and tight counters may reduce readability, but at display sizes it maintains strong presence and clear silhouettes.