Sans Superellipse Yivi 10 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logotypes, retro, playful, punchy, friendly, chunky, display impact, retro flavor, brand distinctiveness, texture via cuts, bold clarity, soft corners, pillowy, inktrap-like cuts, notched joins, high-waisted forms.
A heavy, blocky display sans with rounded-rectangle construction and pronounced internal shaping. Strokes are thick and compact, while counters and joins are carved with sharp, wedge-like cuts that create a distinctive notched rhythm. Round letters (O, C, G, Q) read as superelliptical and “pillowy,” contrasted by crisp triangular apertures and scooped terminals. Uppercase proportions are broad and steady; lowercase is similarly wide with sturdy stems and simplified, geometric bowls. Numerals match the same chunky silhouette, with bold curves and sharp internal cuts that keep shapes from clogging at large sizes.
Best suited to headlines, posters, and large-format statements where its chunky geometry and notched detailing can be appreciated. It also works well for bold branding, product packaging, and logo wordmarks that want a retro-leaning, friendly impact.
The tone is bold and upbeat, mixing soft, rounded geometry with aggressive cut-ins that feel sporty and slightly cheeky. It suggests mid‑century-to-’70s display energy—confident, attention-grabbing, and friendly rather than severe.
The design appears intended as a high-impact display sans that balances rounded, approachable forms with sharp internal cut-ins to add texture, differentiation, and legibility at large sizes. The consistent superelliptical framework and repeated wedge motifs create a distinctive, cohesive voice for branding-driven typography.
The most recognizable signature is the repeated wedge carving at joins and terminals, producing a consistent “bite” across letters like S, J, k, and the diagonals. Spacing appears intentionally open for a heavy face, helping maintain clarity in dense settings despite the thick strokes.