Slab Rounded Ulba 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, retro, approachable, soft, robust, soften slab, friendly impact, print warmth, robust readability, rounded serifs, soft corners, low contrast, chunky, sturdy.
A heavy, low-contrast serif design with slab-like feet and rounded, softened terminals throughout. Strokes are broadly consistent in thickness, with gentle curvature at joins and corners that keeps the texture smooth and even in paragraphs. The capitals are wide and stable, while the lowercase shows compact counters and short, rounded serifs that create a dense, readable rhythm. Numerals are similarly weighty and open, matching the letterforms with the same softened, cushioned detailing.
Well suited to branding and packaging where a bold, welcoming serif is needed, and to headlines or short blocks of copy that benefit from a strong, even typographic color. It can also work in editorial contexts for pull quotes, section heads, and compact text where a sturdy, friendly presence is desired.
The overall tone is warm and personable, pairing a sturdy build with friendly rounded edges. It evokes a nostalgic, print-oriented feel—confident and slightly playful rather than formal or austere.
Likely designed to deliver the authority and structure of a slab serif while softening the impression through rounded terminals and simplified, low-contrast construction. The aim appears to be high impact with approachable character and dependable readability.
The softened slabs and rounded terminals reduce sharpness at display sizes and help maintain a consistent color in running text. The shapes lean toward classic serif proportions, but the rounding and weight give it a contemporary, casual voice.