Sans Normal Arrer 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Oddval' and 'Oddval Text' by Type Forward (names referenced only for comparison).
Keywords: ui text, web content, editorial, signage, branding, clean, modern, friendly, neutral, functional, clarity, versatility, readability, modern utility, rounded, open apertures, smooth curves, monoline, humanist.
A clean sans serif with predominantly rounded construction and smooth, monoline strokes. Forms are open and generously proportioned, with broad counters and a steady, even rhythm that keeps text color consistent across lines. Curves are circular and well controlled, while joins and terminals stay simple and unembellished, giving the design a clear, straightforward silhouette. Numerals follow the same plainspoken geometry, reading clearly alongside the letters.
This font suits interface and web typography where clarity and even texture are important, and it also performs well for editorial headlines and short paragraphs at display-to-text sizes. Its open shapes and straightforward numerals make it a solid option for signage, labels, and brand systems that need a clean, contemporary voice.
The overall tone is modern and approachable: neutral enough for everyday communication, but softened by rounded shapes and open spacing. It feels practical and contemporary rather than technical or ornamental, aiming for clarity and ease over personality-forward flair.
The design appears intended as a versatile general-purpose sans: clear, contemporary letterforms with rounded geometry that maintains readability while staying visually friendly. It prioritizes consistency and legibility across mixed-case text and numerals for broad, everyday use.
In running text the face maintains a calm texture with few sharp inflections, helping it remain readable at larger paragraph sizes as shown in the sample. Uppercase characters appear sturdy and stable, while the lowercase keeps a friendly feel through rounded bowls and open apertures.