Sans Normal Ladil 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Equip' by Hoftype, 'Gogh' by Type Forward, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, punchy, impact, motion, attention, modernity, oblique, rounded, blunt terminals, compact, chunky.
A heavy, oblique sans with smooth, rounded bowls and blunt, squared-off terminals. Strokes are thick and even, with generous curves in letters like C, O, and S, and sturdy diagonals in A, K, V, and W. Counters are moderately open for the weight, while joins and shoulders stay compact, creating a dense, punchy texture. Figures are bold and simple, matching the letterforms with rounded geometry and a slightly compressed, forward-leaning stance.
Best suited for short, high-impact settings such as headlines, posters, brand marks, and promotional graphics where a bold, kinetic voice is needed. It can also work for packaging and signage at larger sizes, where the rounded forms and strong slant read clearly and feel energetic.
The overall tone is assertive and fast, with a sporty, display-driven energy. Its strong slant and compact massing suggest motion and impact, making it feel contemporary and attention-seeking rather than quiet or refined.
The font appears designed to deliver maximum emphasis with a sense of forward motion, combining a bold silhouette with rounded, contemporary forms for clear, energetic display typography.
The design maintains consistent curvature and stroke thickness across uppercase, lowercase, and numerals, producing a cohesive block of text. The forward lean is pronounced enough to signal dynamism, while the rounded construction keeps it friendly and approachable despite the weight.