Sans Normal Jirap 2 is a bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Arlen' by Groteskly Yours (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, assertive, techy, sporty, impact, clarity, modernity, approachability, display strength, geometric, open apertures, rounded forms, large counters, clean terminals.
A heavy, broad sans with geometric, rounded construction and generous internal space. Curves read as smooth circles and ellipses, while straight strokes stay clean and even, producing a steady, high-impact texture. The lowercase shows a prominent x-height with compact ascenders and descenders, giving lines a dense, contemporary rhythm. Counters are large and open; forms like a/e/s/c stay clear at display sizes, and the numerals are wide with simple, sturdy shapes.
Best suited for headlines and short blocks of text where width and weight can create strong hierarchy. It works well for branding and packaging that want a modern, approachable voice, and for signage or wayfinding at larger sizes where the open counters and simple forms support quick recognition.
The overall tone is confident and contemporary, combining a friendly roundness with a strong, headline-forward presence. Its wide stance and clean geometry suggest a modern, tech-adjacent feel that can also read sporty and energetic.
The design appears intended to deliver a bold, contemporary sans built from clean geometric shapes, prioritizing strong presence and legibility in display contexts. Its wide proportions and open forms aim to feel modern and approachable while maintaining a solid, no-nonsense silhouette.
Round letters like O/Q show near-circular bowls, and diagonals in V/W/X/Y are robust without appearing sharp or brittle. The design favors clarity through open apertures and straightforward joins, keeping paragraphs of large text readable while emphasizing mass and width.