Sans Normal Jirap 7 is a bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Refrankt' by Groteskly Yours and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, modern, loud, impact, approachability, display clarity, modern branding, rounded, geometric, high-waisted, open counters, soft corners.
A heavy, wide sans with rounded, geometric construction and softened terminals. Curves are smooth and near-circular in letters like O/C/G, while straight strokes stay clean and minimally modulated, producing a sturdy, even color on the page. Counters are generally open and generously sized for the weight, and joins are compact, giving forms like a, e, and s a tight, punchy silhouette. Proportions emphasize width and a high x-height, with short extenders and broad capitals that read as blocky but not harsh due to the rounded shaping.
Best suited to headlines, posters, signage, and brand marks where a wide, heavyweight presence is an advantage. It can also work for packaging and promotional graphics that need a friendly but forceful visual impact, especially at medium-to-large sizes.
The overall tone is bold and assertive, with a friendly, contemporary warmth from the rounded geometry. It feels energetic and promotional—more “headline” than “textbook”—and conveys a sporty, approachable confidence rather than a formal or delicate voice.
The design appears intended to deliver maximum impact with straightforward, geometric shapes while keeping the tone approachable through rounded detailing. Its wide stance and high x-height prioritize immediacy and readability in display settings, supporting bold messaging and contemporary branding.
In the sample text, the font maintains strong rhythm and consistent spacing at large sizes, creating a dense, attention-grabbing texture. The numeral set appears similarly wide and robust, matching the letterforms in weight and curvature for cohesive display use.