Sans Superellipse Upku 5 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Rice' by Font Kitchen, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techy, sporty, futuristic, assertive, clean, impact, modernity, tech feel, clarity, rounded, square-ish, geometric, blocky, streamlined.
A heavy, wide sans with a superelliptic construction: round forms read like rounded rectangles, and straight stems meet curves with soft, engineered transitions. Counters are relatively open for the weight, with squarish bowls on letters like O, D, P, and Q, and a compact, low-profile curve on C and S. Terminals are mostly flat and horizontal, and diagonals (V, W, X, Y, Z) are crisp and angular, balancing the otherwise rounded geometry. The lowercase follows the same robust, simplified logic, with broad shoulders and a sturdy, utilitarian rhythm; figures are equally wide and monolinear in feel, emphasizing stability over delicacy.
Best suited to headlines, posters, and high-impact branding where width and mass help establish presence quickly. It can also work well for packaging and signage that benefits from a sturdy, contemporary look, especially in short phrases, labels, and title treatments.
The overall tone is modern and muscular, with a distinctly technical, engineered flavor. Its rounded-rectangle geometry suggests contemporary interfaces and industrial design, while the wide stance and blunt endings project confidence and impact. The result feels sporty and forward-looking without becoming playful or decorative.
The design appears intended to deliver a bold, modern voice built on superelliptic forms—combining wide proportions with rounded-square geometry for a distinctive, industrially polished silhouette. It prioritizes visual impact and a consistent, engineered rhythm across letters and numerals.
A few shapes lean toward modular construction—especially the squarish rounds and flattened curves—creating a consistent, system-like texture in blocks of text. At display sizes the distinctive superellipse silhouette is most apparent, while in longer lines the strong width and weight produce a dense, headline-driven color.