Sans Normal Ednup 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Provan' and 'Provan Formal' by Matteson Typographics (names referenced only for comparison).
Keywords: branding, editorial, ui text, packaging, posters, modern, clean, dynamic, friendly, casual, emphasis, modernization, approachability, clarity, motion, slanted, humanist, open counters, rounded terminals, airy spacing.
This is a slanted sans with smooth, rounded curves and largely monoline strokes. Letterforms are open and generously spaced, with wide bowls (notably in O, Q, and e) and clean joins that keep the texture light and even. The slant is consistent across capitals, lowercase, and numerals, and the forms lean more humanist than geometric thanks to slightly varied curves and relaxed proportions. Numerals follow the same soft, rounded construction, with clear shapes and a steady rhythm in running text.
It suits modern branding and marketing where a clean italic voice adds emphasis and momentum. The open, rounded forms also make it a solid option for editorial callouts, interface labels, and packaging copy that benefits from a friendly, contemporary tone.
The overall tone feels contemporary and approachable, combining a neat, streamlined look with an energetic italic motion. It reads as friendly and informal rather than strict or technical, giving text a sense of forward movement without becoming decorative.
The design appears intended as a versatile italic companion for everyday communication—modern, readable, and lightly expressive. It aims to provide emphasis and motion while keeping forms simple, open, and consistent across letters and figures.
Capitals are straightforward and uncluttered, while lowercase shapes show open apertures and smooth curvature that supports legibility at text sizes. The sample text demonstrates an even color and consistent slant, with punctuation and spacing that maintain a clean, breathable line.