Sans Normal Afmoy 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Elisar DT' and 'Elisar DT Infant' by DTP Types; 'TheSans' by LucasFonts; and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, modern, confident, lively, create momentum, maximize impact, modernize tone, support display, slanted, rounded, clean, punchy, high-impact.
A slanted sans with rounded, compact letterforms and heavy, even strokes that keep contrast minimal. Curves are smooth and slightly squared-off at turns, while terminals are clean and predominantly blunt, giving the shapes a sturdy, graphic presence. The overall rhythm is forward-leaning and tight, with relatively small counters in letters like a, e, and s and strong, simple geometry in capitals and numerals.
Best suited to display settings where impact and motion are desirable, such as headlines, posters, and bold brand statements. It can also work well on packaging and marketing materials that benefit from a clarifying, energetic slant, especially at medium-to-large sizes.
The tone is dynamic and assertive, with a fast, contemporary feel driven by the consistent slant and dense black shapes. It reads as athletic and promotional rather than delicate, projecting momentum and confidence in headlines and short phrases.
The design appears intended to deliver a strong, forward-driving sans voice with a streamlined, contemporary profile. Its consistent slant and compact interior spaces prioritize visual punch and cohesion over delicate detail.
Lowercase forms appear single-storey where expected (notably a and g), reinforcing a straightforward, modern construction. Numerals are simple and sturdy with rounded bends, matching the alphabet’s smooth curvature and consistent weight.