Sans Normal Adnos 23 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, posters, headlines, captions, modern, clean, friendly, dynamic, casual, emphasis, contemporary, readability, clarity, approachability, geometric, rounded, oblique, open, smooth.
This is an oblique sans with smooth, rounded construction and largely monolinear strokes. Curves are built from clean circular and elliptical forms, with open apertures (notably in C, G, e, and s) that keep counters clear. Terminals are mostly straight or softly rounded, and joins stay crisp without calligraphic swelling. Uppercase proportions feel steady and slightly wide in the round letters, while the slanted stance introduces a forward rhythm and a subtly varied silhouette across characters.
It suits interface copy, labels, and short-to-medium text where a clean sans with a lively slant helps differentiate hierarchy. The friendly geometry also fits contemporary branding and marketing materials, while the clear counters and even texture support captions and informational typography.
The overall tone is contemporary and approachable, combining a technical cleanliness with a casual, energetic slant. It reads as friendly and practical rather than formal, with enough softness in the curves to feel welcoming while remaining straightforward and businesslike.
The design appears aimed at delivering a modern geometric sans voice in an oblique style, balancing crisp construction with approachable rounding. The goal seems to be a versatile, readable italicized texture that can add motion and emphasis without sacrificing clarity.
The numerals follow the same rounded, oblique logic; forms like the open 4, curved 2, and looped 9 maintain consistency with the letterforms. The italic angle is pronounced enough to be expressive, but the shapes remain stable and legible, suggesting it’s intended for continuous reading as well as emphasis.