Sans Normal Utbem 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Preto Sans' and 'Preto Sans OT Std' by DizajnDesign (names referenced only for comparison).
Keywords: ui, branding, headlines, editorial, packaging, modern, clean, dynamic, approachable, efficient, versatility, clarity, contemporary tone, efficient emphasis, oblique, rounded, humanist, open apertures, large counters.
This is a slanted, sans-serif design with smooth, rounded curves and largely uniform stroke thickness. Letterforms are built from clean geometric bases but retain a slightly humanist flow, with open apertures and generous counters that keep shapes clear at a glance. The rhythm is steady and uncluttered, with compact, economical joins and terminals that read as crisp rather than decorative. Numerals follow the same streamlined construction, pairing circular forms with simple, straight strokes for a cohesive texture in mixed text.
It works well for interface typography, product branding, and signage where clarity and a contemporary tone are important. The italic posture also suits callouts, captions, and editorial subheads that need distinction while remaining clean and readable.
The overall tone feels modern and pragmatic, with an energetic forward lean that suggests motion and efficiency. Its restrained, no-nonsense shapes keep it professional, while the rounded curves and open forms add approachability rather than austerity.
The design appears intended as a versatile, everyday sans italic that balances geometric simplicity with comfortable readability. Its consistent slant and open construction suggest a focus on clear communication in modern layouts, from digital UI to print collateral.
Uppercase forms present a confident, headline-friendly presence, while the lowercase maintains legible silhouettes suitable for running text. The slant is consistent across the set, producing a cohesive diagonal texture that can add emphasis without becoming overly stylized.