Slab Contrasted Ugpu 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Majora' and 'Majora Pro' by Latinotype, 'Glypha' by Linotype, 'Egyptian Slate' and 'Polyphonic' by Monotype, and 'Engel New' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sports, confident, industrial, athletic, retro, impact, durability, display, readability, bracketed, blocky, ink-trap.
This typeface is built on heavy, block-like slabs with clear bracketing into the stems, giving the serifs a planted, durable feel. Curves are generously rounded (notably in C, G, O, and the bowls of a, b, d, p), while joins and terminals stay squared and decisive, creating a strong rhythm of verticals and horizontal slabs. Counters are relatively compact for the weight, and several forms show subtle notches/ink-trap-like shaping at interior corners (e.g., around joints in n/m and in the apertures of e/c), helping keep the forms from clogging at display sizes. Figures are equally weighty and stable, with broad, open shapes and prominent slab features that match the letters.
Best suited to headlines, posters, packaging, and branding where strong slab presence and high impact are desired. It also fits athletic or industrial-themed graphics, labels, and signage that benefit from sturdy letterforms and emphatic numerals. For longer text, it will work more comfortably at larger sizes where the dense counters and heavy slabs have room to breathe.
The overall tone is assertive and workmanlike, with a no-nonsense sturdiness that reads as dependable and bold. Its chunky slabs and rounded interiors evoke a vintage, poster-forward sensibility while still feeling contemporary enough for punchy branding. The texture comes across as loud and confident rather than refined or delicate.
The design intent appears to be a robust, display-oriented slab that maximizes impact through heavy slabs, rounded bowls, and controlled interior shaping. It aims to balance vintage poster strength with practical readability by opening key apertures and easing tight joins.
Lowercase proportions keep a compact, sturdy silhouette, and the serifs remain consistent across rounds and straights, supporting a cohesive, uniform color on the line. Spacing appears tuned for impactful settings, and the heavy weight makes small sizes look dense, favoring short lines and strong hierarchy.