Slab Contrasted Ugru 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Capita' and 'Danton' by Hoftype, 'Mundo Serif' by Monotype, 'Grimmig' by Schriftlabor, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial display, branding, sturdy, confident, vintage, friendly, punchy, impact, heritage feel, signage presence, bold readability, bracketed, blocky, softened, compact counters, heavy serifs.
A very heavy slab serif with broad proportions, compact internal counters, and a slightly softened, rounded handling of joins and terminals. Serifs are prominent and largely bracketed, producing a sturdy, anchored silhouette; several letters show wedge-like or tapered serif shaping that adds a subtle directional snap. Stroke modulation is present but restrained, with thick verticals and weighty horizontals that keep the texture dense and dark. Bowls and curves are full and generous, while the lowercase maintains a practical, readable rhythm with robust stems and short, solid-looking extenders.
Best suited for headlines and short blocks of display text where its heavy slabs and wide stance can project authority and character. It works well for posters, packaging, and branding that want a traditional, print-forward voice, and can support editorial display typography when set with comfortable tracking and leading.
The overall tone is bold and dependable, with a friendly vintage warmth. Its chunky slabs and soft curvature evoke classic print and sign lettering, giving text a confident, poster-ready presence without feeling sharp or austere.
Likely designed to deliver a bold, durable slab-serif voice with a classic, print-inspired feel—prioritizing impact, clear silhouettes, and a warm, approachable texture for display typography.
The font’s dense color and strong serif structure create high impact at display sizes, while the compact counters and heavy details suggest it benefits from some breathing room in tight settings. Numerals follow the same sturdy, simplified construction, matching the weight and presence of the letters.