Sans Normal Mamid 9 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Refrankt' by Groteskly Yours, 'Murs Gothic' by Kobuzan, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, assertive, modern, playful, impact, momentum, attention, modernity, approachability, slanted, soft corners, rounded terminals, compact counters, high impact.
A heavy, right-slanted sans with broad proportions and a tightly packed internal rhythm. Strokes are thick and clean with rounded corners and smooth, circular curves that keep the forms friendly despite the weight. Counters are relatively compact, producing a dense, poster-like texture, while the slant and wide stance create strong forward motion. Numerals and letters share consistent, softened geometry, giving the set a unified, streamlined look.
Best suited to large-scale applications where punch and momentum matter—headlines, posters, branding marks, sports and entertainment graphics, and packaging. It can work for short bursts of text (taglines, calls to action), but the dense texture suggests avoiding long passages at small sizes.
The overall tone feels sporty and energetic, with a confident, high-impact presence suited to attention-grabbing messaging. The rounded shaping adds approachability, balancing the aggressive mass with a slightly playful, contemporary vibe.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance, combining wide, rounded construction with a strong, contemporary presence for promotional and display typography.
The italic angle is pronounced enough to read as intentional motion rather than a subtle oblique, and it noticeably increases the sense of speed in lines of text. At display sizes the dense counters and thick joins create a bold, cohesive silhouette that favors impact over fine detail.