Sans Normal Lorid 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold and 'Nyata' by Marsnev (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, assertive, energetic, modern, friendly, impact, speed, attention, display, branding, oblique, rounded, punchy, compact, sturdy.
A heavy, right-slanted sans with smooth, rounded bowls and a compact, forward-leaning stance. Strokes stay visually even with minimal modulation, creating solid, dark word shapes and strong presence at display sizes. Terminals are generally clean and slightly softened, while counters remain open enough to keep round letters like O, C, and e readable. Overall spacing and rhythm feel tight and efficient, with a consistent oblique angle that adds motion without turning into a script-like texture.
Best suited for short-to-medium display settings such as headlines, posters, promotional graphics, and high-impact callouts where the slanted mass can do the work. It also fits sporty branding and energetic packaging where bold, kinetic typography is desirable. For longer reading, it’s most effective in larger sizes with generous leading to offset the dense color.
The tone is energetic and confident, with a sporty, headline-ready emphasis. Its bold, slanted forms convey speed and urgency, while the rounded construction keeps the feel approachable rather than aggressive. The result reads as contemporary and promotional, suited to messaging that needs to feel active and attention-grabbing.
The design appears intended to deliver maximum emphasis with a fast, forward-leaning silhouette, combining robust weight with rounded, geometric structure. It prioritizes punchy legibility and a modern, energetic voice for branding and display typography.
In continuous text the strong slant creates a dynamic baseline flow, and the dense weight produces high impact but can build visual pressure in long paragraphs. The numerals share the same forward drive and sturdy geometry, helping maintain consistency in mixed alphanumeric settings.