Sans Normal Asmim 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Normaliq' by Differentialtype, 'Articulo' by Gilar Studio, 'Chalty' by Graptail, 'Basic Sans Narrow' by Latinotype, 'Interval Next' by Mostardesign, 'Babel Sans' by S6 Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, presentations, signage, labels, clean, modern, neutral, friendly, technical, versatility, legibility, clarity, functional design, contemporary tone, geometric, rounded, open counters, plainspoken, crisp.
A clean sans with geometric construction and softly rounded curves. Strokes are even and steady, with open apertures and generous counters that keep forms clear at text sizes. Terminals are predominantly straight or gently curved, and the overall drawing favors simple, circular bowls (notably in C, O, Q, and numerals) paired with crisp horizontal/vertical strokes. Spacing and proportions feel balanced and consistent, producing an orderly rhythm in both the uppercase set and the compact, readable lowercase.
It works well for interface copy, dashboards, and product experiences where clarity and predictable rhythm matter. The open shapes and even color also suit editorial layouts, reports, packaging labels, and general-purpose signage, holding up cleanly in both short headlines and longer paragraphs.
The font reads as modern and matter-of-fact, with a friendly clarity rather than overt personality. Its smooth curves and straightforward forms give it a calm, contemporary tone that suits functional communication and understated branding.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric underpinning and controlled shapes suggest it was drawn to perform reliably across many contexts without drawing attention away from content.
Distinctive details include a single-storey lowercase “g,” a simple, legible “a,” and a clean, unembellished numeral set. The lowercase maintains clear differentiation between similar shapes (e.g., i/l, o/0) through simple structural cues and consistent stroke logic.