Sans Normal Ogki 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Handil Pro' by Alifinart Studio, 'Jagerlay' by Picador, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, robust, impact, clarity, modernity, approachability, simplicity, geometric, rounded, open counters, large apertures, clean.
A heavy, geometric sans with broad proportions and crisp, squared terminals. Curves are built from near-circular bowls and smooth arcs, paired with straight, even stems that keep contrast minimal. Counters are spacious and apertures are open, giving letters like C, S, and e a clear, readable interior. The lowercase shows simple, sturdy constructions with a single-storey a and g, a compact ear on r, and a short crossbar on t, all contributing to a dense but orderly rhythm in text.
This font performs best in headlines and short-to-medium copy where strong presence and clarity are needed, such as branding, posters, packaging, and signage. Its open counters and broad proportions help it stay legible when set large and bold, while the even stroke texture keeps multi-line statements looking consistent.
The overall tone is assertive yet friendly, combining a contemporary, no-nonsense solidity with rounded forms that feel approachable. Its wide stance and large internal spaces give it an outgoing, upbeat voice that suits punchy, optimistic messaging.
The design appears intended to deliver a straightforward, contemporary sans voice with maximum impact and easy readability. Its geometric construction and rounded bowls suggest a focus on clean, modern communication that remains welcoming rather than austere.
Numbers follow the same sturdy, rounded logic, with wide forms and clear differentiation at a glance. The shapes maintain consistent weight distribution across straight and curved strokes, helping paragraphs feel even and stable at display sizes.