Sans Normal Borik 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, packaging, ui text, editorial, friendly, approachable, clean, modern, soft, approachability, clarity, modernity, versatility, brand warmth, rounded, geometric, monoline, open counters, smooth curves.
A rounded, geometric sans with monoline strokes and softly tapered terminals. Curves are dominant, with circular bowls and open apertures that keep letterforms clear at display and text sizes. Proportions feel even and steady, with generous rounding at joins and corners that produces a smooth, polished rhythm. Numerals follow the same soft geometry, with simple, highly legible shapes and minimal detailing.
Well-suited to branding systems that want a modern, friendly voice, as well as headlines and subheads where rounded forms can carry personality. The open shapes and consistent stroke work make it a solid choice for UI labels, onboarding screens, and product copy. It can also support editorial layouts that benefit from a clean sans with softened edges for a more approachable tone.
The overall tone is warm and approachable, with a contemporary, easygoing character. The rounded construction reads as friendly rather than technical, making it feel inviting for consumer-facing communication. Its simplicity and consistency give it a calm, confident presence without looking rigid.
Likely designed to provide a versatile geometric sans that balances contemporary neutrality with subtle warmth. The rounded terminals and circular construction suggest an emphasis on readability and friendliness for everyday communication, especially in product, retail, and digital contexts.
Uppercase forms lean on broad, clean silhouettes and generous curves, while lowercase maintains clarity through open shapes and uncomplicated joins. The design avoids sharp angles in favor of softened corners, which helps headings feel smooth and cohesive. The sample text shows good word-shape stability and even color in continuous reading.