Sans Superellipse Hanam 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui design, product branding, wayfinding, posters, packaging, modern, friendly, neutral, techy, clean, approachability, clarity, contemporary branding, geometric consistency, functional readability, rounded corners, soft geometry, squared curves, open apertures, uniform stroke.
This typeface is a geometric sans built from softly squared curves and superellipse-like rounds, giving counters and bowls a rounded-rectangle feel rather than perfect circles. Strokes are monolinear with minimal modulation, and terminals tend to finish flat with gently rounded joins, producing a sturdy, even color. Proportions lean broad, with generous internal spacing in letters like C, G, O, and e, and a compact, pragmatic lowercase structure. The overall rhythm is steady and uncluttered, balancing crisp horizontals and verticals with consistently softened corners.
It fits interface typography, dashboards, and product experiences where a clean, friendly sans is needed at a range of sizes. The broad, steady letterforms also support signage and wayfinding, while the distinctive rounded-square personality can carry modern branding, packaging, and bold editorial headlines.
The softened geometry reads contemporary and approachable, combining a utilitarian clarity with a mild, friendly warmth. Its broad, stable forms suggest a product-oriented, tech-adjacent tone without feeling sterile, making it well suited to straightforward, confidence-building communication.
The design appears intended to merge geometric simplicity with softened, superellipse-driven forms to create a recognizable but highly legible everyday sans. It prioritizes consistency and clarity while adding a subtle signature through its rounded-rectangle curves.
Distinctive superellipse shaping is especially apparent in round letters and numerals, where curves flatten slightly at the extremes for a squarer silhouette. The lowercase maintains clear differentiation between similar shapes (such as i/l and o/0 in context), and the figures match the overall geometric logic for a cohesive typographic system.