Sans Normal Lirek 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brix Sans' by HVD Fonts, 'Qamari Sans' by NamelaType, 'PF DIN Display Pro' and 'PF Square Sans Pro' by Parachute, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, friendly, punchy, impact, emphasis, motion, modernity, clarity, oblique, rounded, compact, heavy, smooth.
A heavy, oblique sans with broad, rounded strokes and smooth, low-contrast curves. Letterforms are compact and tightly drawn, with generous internal counters for the weight and a consistent, slightly forward-leaning rhythm. The shapes favor clean geometric construction—round bowls, blunt terminals, and sturdy diagonals—yielding a strong, even texture in both uppercase and lowercase. Numerals match the same solid build, reading clearly with wide curves and simplified joins.
Best suited for short-to-medium display text such as headlines, poster typography, product packaging, and brand marks that need a strong, energetic voice. It can also work well for sports-related graphics and promotional materials where bold, slanted letterforms help convey motion and emphasis.
The overall tone feels energetic and assertive, with a sporty, forward-motion character driven by the slant and dense weight. Its rounded construction keeps it approachable rather than harsh, making it feel modern, upbeat, and attention-grabbing.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure—combining a strong oblique stance with rounded, geometric forms for confident readability and a lively, modern feel.
Uppercase forms present a robust, sign-like presence, while the lowercase maintains a compact silhouette that stays cohesive in words. The italic angle is pronounced enough to add speed without sacrificing stability, and the boldness supports high-impact settings where quick recognition matters.