Sans Normal Kuluy 15 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sportswear, packaging, sporty, modern, confident, dynamic, friendly, impact, motion, clarity, approachability, modernity, rounded, slanted, heavy, compact, geometric.
A slanted, heavy sans with broad proportions and smooth, rounded contours. Strokes stay largely monolinear, with generous curves and softly finished terminals that keep the texture even. The overall rhythm is open and steady, with wide counters in round letters and a sturdy, blocky feel in straight-sided forms. Numerals follow the same robust, rounded construction, reading clearly at display sizes.
Well suited to headlines, short marketing copy, and branding where a strong, energetic impression is needed. It can work effectively on posters, sports or fitness-oriented graphics, and packaging or labels that benefit from bold, rounded letterforms and a clear slanted emphasis.
The tone is energetic and assertive, with a forward-leaning posture that suggests motion and momentum. Its rounded geometry keeps the voice approachable rather than severe, balancing strength with a friendly, contemporary feel.
The design appears intended to deliver a modern, high-impact sans voice with an italic-driven sense of speed, while keeping forms rounded and readable. It prioritizes bold presence and clean geometric construction for attention-grabbing display typography.
The italic angle is consistent across caps, lowercase, and figures, producing a cohesive, fast-paced line of text. Round letters maintain a near-circular look while diagonals and joins stay clean, giving the face a crisp, punchy presence in short strings and headlines.