Sans Superellipse Udlab 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake; 'Panton' and 'Uni Neue' by Fontfabric; and 'DIN Next', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, sporty, approachable, modern, casual, friendly impact, modern signage, sporty branding, soft geometry, rounded, soft corners, compact bowls, open apertures, humanist.
A rounded, forward-leaning sans with soft, superelliptical curves and consistently blunted terminals. Strokes are sturdy and even, with a slightly compact feel in the counters and bowls, while apertures stay relatively open for clarity. The italic slant is smooth and uniform, giving letters a flowing rhythm without becoming cursive; joins remain clean and mechanical rather than brush-like. Uppercase forms are simplified and robust, and lowercase proportions keep a practical, workmanlike texture, with single-storey a and g and a small, round i/j dot.
Well suited to branding and packaging that benefits from a warm, modern voice, as well as posters and headline typography where the sturdy, rounded forms can carry impact. It also works for signage and short UI or product labels when a friendly, sporty tone is desired.
The overall tone is friendly and energetic, combining a sporty, contemporary presence with an approachable softness. Its rounded geometry and steady slant read as informal and welcoming rather than corporate or severe.
The design appears intended to deliver a contemporary italic sans that feels energetic and approachable, using rounded-rectangle construction to keep forms consistent, bold, and highly legible at display and medium sizes.
Round-heavy punctuation and the bulb-like i/j dots reinforce the softened geometry. Numerals match the same rounded-rectangle logic, with a clear, friendly 0 and compact, smooth curves in 2–9 that suit display sizes.