Sans Normal Mogah 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, friendly, retro, punchy, attention, approachability, retro flavor, impact, rounded, soft corners, compact counters, heavy terminals, bubbly.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are consistently thick with minimal modulation, creating large black shapes and compact inner counters. Apertures tend to be small and the joins are smooth, giving letters a chunky, molded look. Uppercase forms are geometric and stable, while lowercase and numerals keep the same dense, rounded construction for a highly uniform color in text.
Best suited to display applications such as headlines, posters, packaging, and bold brand moments where a friendly, chunky voice is desired. It works particularly well for short-to-medium text blocks in marketing or editorial display settings, and for logo wordmarks that benefit from rounded, high-impact forms.
The tone is bold and approachable, leaning playful rather than formal. Its oversized shapes and tight counters produce a warm, toy-like energy that reads as retro and attention-grabbing, with a slightly whimsical edge in letters like Q, a, and g.
The design appears intended to deliver maximum visual impact with a soft, approachable personality. By combining broad letterforms, rounded geometry, and compact counters, it aims to feel fun and contemporary while echoing classic, retro display lettering.
The overall rhythm is dense and even, with strong silhouette recognition at display sizes. The punctuation in the sample appears sturdy and the spacing feels designed for impact rather than delicate readability, favoring short phrases and headlines where the weight can carry the message.