Sans Normal Mime 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, loud, impact, approachability, retro feel, headline focus, bold branding, rounded, blocky, soft corners, compact apertures, bulbous terminals.
A heavy, rounded sans with chunky strokes, softened corners, and strongly inflated bowls. Curves are built from broad circular forms, while joins and terminals tend to shear into slightly angled cuts that add snap to the otherwise plush geometry. Counters are relatively compact and apertures are modest, creating dense, high-impact lettershapes. Lowercase forms appear sturdy and simplified, with a tall, prominent x-height and minimal stroke modulation across the set.
Best suited to display-driven work such as bold headlines, poster typography, brand marks, packaging callouts, and large-format signage where its dense shapes can deliver maximum impact. It can work for short bursts of copy or emphatic UI labels when set large enough to preserve counter clarity.
The overall tone is exuberant and attention-grabbing, balancing friendly roundness with a tough, poster-like mass. It feels energetic and slightly throwback, with a cartoonish sturdiness that reads as confident and fun rather than refined or technical.
The design appears intended as a high-impact display sans that amplifies round, geometric construction for maximum visual weight and approachability. Its softened forms and compact counters suggest a deliberate focus on bold, modern-retro personality over neutral text versatility.
In text settings, the tight internal spaces and heavy weight encourage larger sizes and generous spacing for clarity. Numerals match the same swollen, rounded construction, supporting cohesive headline systems.