Sans Normal Efdah 14 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Kometa' by Kiril Zlatkov Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, captions, presentations, modern, clean, friendly, informal, efficient, readability, ui clarity, modern voice, soft neutrality, humanist, rounded, open, airy, crisp.
This typeface is a lightly slanted sans with smooth, rounded curves and clean, taper-free strokes. Forms are open and generously spaced, with broad apertures in letters like C, G, and S and a restrained, single-storey construction in the lowercase a and g. Terminals are simple and unobtrusive, while bowls and counters stay roomy, giving the design an airy rhythm. Uppercase shapes are straightforward and geometric-leaning, and the numerals echo the same softly rounded, readable construction.
It works well for UI and app typography, where its open forms and steady rhythm support quick scanning. The design also fits editorial paragraphs, captions, and presentation text, and can serve contemporary branding that wants a clean but personable voice.
The overall tone feels modern and approachable, balancing a technical cleanliness with a casual, conversational slant. It reads as friendly and unobtrusive rather than formal, with a steady, everyday voice suited to contemporary interfaces and editorial settings.
The design appears intended as an everyday italic sans that prioritizes clarity and smooth texture, using open counters and simplified lowercase structures to stay readable while still feeling contemporary and friendly.
The italic angle is moderate and consistent across capitals, lowercase, and figures, supporting emphasis without becoming overly calligraphic. Distinctions between similar characters are clear in the samples (notably I/J/L and the open shapes of 3/5/6), and the generous interior spaces help maintain clarity at smaller sizes.