Sans Normal Utmav 2 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: headlines, posters, branding, packaging, sports, sporty, dynamic, casual, friendly, modern, add motion, save space, modernize, boost impact, oblique, compact, rounded, soft terminals, lively rhythm.
A compact oblique sans with rounded, slightly squared curves and a consistent, low-contrast stroke. Letterforms lean forward with smooth joins and soft terminals, giving counters a clean, open feel even in tight widths. The lowercase is relatively small against the caps, and the overall proportions favor brisk, condensed silhouettes. Numerals follow the same rounded construction and steady stroke, keeping a uniform, energetic texture in lines of text.
Best suited to headlines, subheads, and display settings where a compact, energetic italic voice is desirable. It can work well for branding, packaging, and promotional graphics—especially in sports or lifestyle contexts—where quick recognition and a lively tone matter.
The slanted stance and soft, rounded shapes create a sense of motion and approachability. It reads as contemporary and informal, with a sporty, go-anywhere tone rather than a strict corporate voice.
The design appears intended to provide a streamlined italic sans that feels energetic and contemporary while remaining clean and readable. Its compact proportions and rounded construction suggest a focus on punchy display use and distinctive word shapes.
The forward slant is strong enough to be a defining feature, helping headlines feel faster and more expressive. Spacing appears designed to stay compact, producing a dense, rhythmic word shape that suits short bursts of copy.