Sans Normal Okgum 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Merel' by Inhouse Type, 'Gardner Sans' by Lewis McGuffie Type, 'Metro Office' by Linotype, 'Clear Sans' by Positype, and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, clean, friendly, modern, confident, pragmatic, clarity, impact, approachability, modern utility, geometric, rounded, open apertures, large counters, flat terminals.
A sturdy sans with largely geometric construction and softly rounded curves. Strokes are uniform and substantial, with broad, open counters and clean joins that keep forms legible at larger display sizes. Terminals are predominantly flat, while rounded letters (like O/C/G) read as smooth, near-circular shapes; diagonals (V/W/Y) are straight and crisp, giving the design a steady rhythm. The lowercase is simple and workmanlike with single-storey a and g, and the numerals are wide and evenly weighted, matching the overall solid texture.
Well-suited to headlines, logos, and brand systems that want a clean, contemporary presence with a friendly edge. The even stroke weight and open interiors also make it a practical choice for short UI labels, navigation, and large-format signage where quick recognition matters.
The overall tone is modern and approachable, projecting clarity and reliability without feeling clinical. Its rounded geometry adds a friendly, contemporary voice, while the heavy, even color makes it feel confident and straightforward.
The design appears intended as a dependable, geometric sans that balances contemporary roundness with straightforward construction. It aims to deliver strong visual impact and clear letterforms for prominent typographic roles while maintaining an approachable, everyday tone.
Spacing appears comfortable and consistent, producing a dense but controlled typographic color in paragraphs and headlines. The forms lean toward signage-friendly simplicity, with generous interior space in letters like e, o, and s that helps maintain recognition at a glance.