Sans Superellipse Pelam 1 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin' by ITC, and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, utilitarian, authoritative, contemporary, punchy, space saving, high impact, modern utility, sturdy legibility, condensed, compact, squared-round, blocky, sturdy.
A compact sans with squared-round construction and heavy, even strokes. Curves tend toward rounded-rectangle forms, while straight segments and terminals read as flat and decisive, creating a dense, vertical rhythm. Counters are relatively tight in letters like B, P, and R, and openings in forms such as C and S are controlled rather than airy. The lowercase keeps a straightforward, single-storey feel where applicable (notably the g), with short extenders and a stable baseline presence; numerals match the same sturdy, condensed proportions.
Well-suited to short, high-impact settings such as headlines, posters, signage, packaging, and brand wordmarks where dense typography and strong presence are desired. It can also work for subheads and UI labels when space is tight and clarity needs to remain robust.
The overall tone is utilitarian and assertive, with a pragmatic, industrial flavor. Its compact width and blocky rounding give it a confident, no-nonsense voice that feels modern and functional rather than delicate or expressive.
The likely intention is a compact, high-impact grotesque built on superelliptical (rounded-rectangle) forms to balance firmness with approachable rounding. It prioritizes bold legibility and consistent texture for display and space-constrained applications.
The design emphasizes uniformity and impact over spaciousness, producing strong color in text and a headline-ready silhouette. The squared-round geometry helps maintain friendliness at a distance while keeping edges firm and structured.