Sans Superellipse Olred 1 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Newhouse DT' by DTP Types, 'Dharma Gothic' and 'Dharma Gothic Rounded' by Dharma Type, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, and 'Athletic Condensed' and 'Athletic Pro' by Mandarin (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports branding, industrial, condensed, poster-ready, no-nonsense, modern, space saving, high impact, sturdy clarity, modern utility, blocky, rectangular, rounded corners, compact, punchy.
A condensed, heavy sans with a squared, superelliptical construction: rounded-rectangle bowls, flat-ish terminals, and softened corners throughout. Strokes are uniformly thick with minimal modulation, creating dense, compact counters and strong vertical emphasis. Curves tend to resolve into squarish arcs (notably in round letters and numerals), and diagonals are simplified and sturdy, producing a consistent, rigid rhythm. Lowercase forms are compact with short apertures and a utilitarian feel; numerals are similarly boxy and tightly fit.
Best suited to short, high-impact settings such as posters, headlines, event graphics, and bold callouts where condensed width and strong color are advantages. It also fits signage and packaging applications that benefit from compact, emphatic letterforms and a sturdy, utilitarian texture.
The overall tone is assertive and functional, with an industrial, signage-like confidence. Its condensed massing reads urgent and attention-grabbing, suggesting practicality over elegance and a contemporary, workmanlike voice.
The design appears intended to deliver maximum presence in limited horizontal space, using a squared, rounded-corner skeleton to maintain a cohesive, modern look at display sizes. Its simplified, uniform stroke behavior prioritizes clarity and impact over nuanced detail.
Spacing appears tight and efficient, reinforcing the compressed silhouette and high-impact texture in words and lines. The rounded-rectangle geometry keeps the font from feeling harsh, balancing blunt weight with a slightly friendly softness at corners.