Sans Normal Orlem 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, retro, approachable, impact, approachability, retro charm, display readability, chunky, rounded, soft-cornered, compact, poster-like.
A heavy, compact sans with rounded geometry and softly blunted corners that keep the dense weight from feeling harsh. Curves are full and smooth, with low stroke modulation and sturdy verticals that produce an even, dark texture in lines of text. Counters are relatively small, apertures tend toward closed, and several joins show subtly flattened or angled terminals that add a hand-cut, stamped feel. The lowercase is simple and robust, with single-storey forms and a short-armed, blocky construction that reads clearly at display sizes.
This font is well suited to attention-grabbing headlines, posters, and short promotional copy where a dense, friendly voice is desired. It can work effectively in branding and packaging, especially for products that benefit from an approachable, retro-leaning display style. For signage and labels, it performs best at medium to large sizes where the compact counters remain open enough.
The overall tone is friendly and confident, with a playful, slightly vintage flavor. Its chunky shapes and softened edges suggest warmth and informality while still projecting strong, headline-ready impact.
The design appears intended to deliver maximum impact with a warm, approachable personality, combining solid, low-contrast strokes with rounded, softened shapes for a bold display voice.
Because the counters are tight and the weight is concentrated, long passages can appear quite dark; spacing and size choices will strongly affect legibility. The numerals match the same stout, rounded construction, reinforcing a consistent, sign-like presence across alphanumerics.