Sans Normal Time 13 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, assertive, modern, formal, confident, display impact, editorial voice, brand presence, clarity, crisp, clean, sculpted, lively, bracketed.
This typeface presents sturdy, confident letterforms with crisp, straight terminals and pronounced contrast between thick stems and finer connecting strokes. Curves are smooth and controlled, with generous internal counters and a slightly expanded feel that keeps shapes open even at heavy text sizes. The rhythm is steady and upright, with clear, structured geometry in capitals and more rounded, readable construction in lowercase; numerals follow the same high-contrast, sculpted logic for a cohesive color on the page.
It performs best where strong typographic presence is needed—headlines, cover lines, posters, and bold editorial layouts. The clear structure and open counters also make it suitable for short-to-medium passages such as pull quotes, subheads, and branded copy where a confident, premium tone is desired.
The overall tone is authoritative and editorial, balancing a traditional sense of typographic gravity with a clean, contemporary finish. Its strong verticals and sharp detailing create a decisive, high-impact voice suited to prominent messaging without feeling ornamental.
The design appears intended to deliver maximum impact and clarity through high contrast and robust proportions, creating a recognizable silhouette in display sizes while remaining organized and readable in compact text blocks. It prioritizes a polished, editorial voice with a modern, straightforward stance.
In text settings, the heavy weight maintains clarity through open bowls and counters, while the finer hairlines and tight joins add a refined edge. The mix of broad strokes and delicate links gives headlines a distinctive sparkle, especially in rounded letters and numerals.