Serif Flared Pepe 2 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Ginder' by Craft Supply Co, 'Clearface Gothic' by Linotype, 'Ponta Text' by Outras Fontes, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Clear Gothic Serial' and 'Cleargothic Pro' by SoftMaker, 'Indecise' by Tipo Pèpel, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, vintage, muscular, dramatic, impact, authority, heritage, warmth, display, high impact, bracketed, ball terminals, incised, compact.
A heavy display serif with broad, sculpted forms and flared stroke endings that give stems a subtly chiseled, incised feel. Serifs are bracketed and wedge-like rather than flat slabs, and terminals often finish with rounded, ball-like shapes (notably in the lowercase). Counters are relatively tight, curves are full and weighty, and the overall rhythm reads dense and compact on the line. Uppercase proportions feel sturdy and monumental, while the lowercase shows a tall x-height and strong vertical emphasis for a bold, poster-ready texture.
Best suited to headlines, cover lines, posters, and branding where a forceful serif voice is needed at medium to large sizes. It can also work for short editorial callouts, menus, and packaging that benefit from a traditional-but-bold personality and strong contrast against whitespace.
The tone is assertive and classic, evoking old-style print culture with a bold, theatrical edge. Its dense color and flared detailing lend a sense of authority and tradition, while the rounded terminals soften the voice just enough to feel friendly rather than severe.
The design appears intended to deliver maximum impact with a classic serif vocabulary, using flared endings and rounded terminals to add texture and warmth to an otherwise powerful, condensed typographic color.
In text setting the letterforms create a dark, even typographic color with strong word shapes, especially due to the tall lowercase and pronounced stroke endings. The numerals match the robust weight and maintain a consistent, display-oriented presence.