Sans Superellipse Ibluj 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Prenton RP' by BluHead Studio, 'Mally' by Sea Types, 'Sans Beam' by Stawix, 'Newbery Sans Pro' by Sudtipos, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, impactful, modern, industrial, sporty, high impact, bold branding, sturdy legibility, geometric feel, display emphasis, blocky, sturdy, compact, rounded corners, closed apertures.
A heavy, block-forward sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and assertive with mostly uniform weight, while counters tend to be tight, producing compact internal space in letters like B, P, R, and e. Curves read as superelliptical rather than circular, giving O and C a squarish roundness; terminals are predominantly flat and blunt. Proportions favor a tall lowercase with short extenders, and the overall rhythm is dense and headline-oriented, with slightly varying glyph widths (notably wide round letters versus narrower verticals). Numerals and capitals follow the same sturdy geometry, emphasizing legibility through simple, high-mass shapes.
Best suited to display applications where maximum presence is desired—headlines, posters, signage, packaging, and brand marks. It also works well for short blocks of copy such as taglines or UI labels when a strong, condensed-feeling texture is acceptable, but its dense counters suggest more comfortable reading at larger sizes.
The font conveys strength and directness—loud, no-nonsense, and contemporary. Its rounded-square geometry adds a friendly, engineered feel, balancing toughness with approachability. The overall tone suits messaging that needs to feel bold, energetic, and unmistakable at a glance.
The design appears aimed at delivering high-impact readability with a distinctive rounded-rectangular skeleton. By combining blunt, industrial terminals with superelliptical curves and a tall lowercase, it targets modern branding and attention-grabbing typography that remains clean and uncluttered.
Spacing and sidebearings appear tuned for big sizes: the dark color and tight counters create strong texture in paragraphs, while the chunky joins and blunt terminals keep forms stable on screen and in print. The lowercase includes a single-storey a and g, reinforcing a simplified, modern voice.