Sans Superellipse Firoz 7 is a bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, techy, confident, energetic, impact, speed, modernity, brand voice, display, oblique, rounded, soft corners, compact joins, high impact.
A heavy, forward-leaning sans with broad proportions and rounded-rectangle geometry. Strokes are robust and fairly even, with subtly eased corners and tight, engineered joins that keep counters open despite the weight. Curves tend toward superelliptical forms (notably in O, C, and G), while diagonals in letters like A, K, V, W, X, and Y create a fast, slanted rhythm. Numerals follow the same wide, sturdy build with simplified interiors and crisp, squared terminals softened by rounding.
Best suited for display typography such as headlines, posters, apparel/team graphics, and punchy brand marks where width and slant can signal speed and strength. It can also work for short UI labels or product packaging callouts when a bold, modern emphasis is needed.
The overall tone is assertive and kinetic, reading as sporty and modern with a mildly tech-industrial flavor. Its wide stance and italic motion give it a sense of speed and confidence, suited to attention-grabbing messaging rather than quiet body text.
Likely designed to deliver a high-impact, contemporary voice by combining wide proportions with oblique momentum and rounded-rectangle construction. The intent appears to balance aggression and friendliness: strong mass and speed cues, softened by smooth corners and open counters for clarity at large sizes.
Letterforms show a consistent, slightly condensed internal spacing relative to their width, helping maintain solid color at display sizes. The lowercase has a sturdy, single-storey feel (e.g., a and g), and the punctuation sample suggests it holds up well in dense, high-contrast headline settings where a strong slant is desirable.