Sans Normal Allaf 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, clean, confident, friendly, corporate, clarity, modernity, brand presence, legibility, geometric, rounded, open counters, broad stance, even rhythm.
A broad, geometric sans with rounded bowls and an even, low-contrast stroke. The overall stance is wide with generous sidebearings and a steady rhythm, giving words a spacious, horizontal feel. Curves are built from smooth circular forms (notably in O, C, G, and e), while straight-sided letters like H, N, and E stay crisp and orthogonal. Terminals read mostly square and tidy, with open apertures and clear counters that keep the shapes readable at display sizes.
Best suited to headlines, branding systems, posters, and short-to-medium text where a wide, geometric sans can create strong presence and clear word shapes. It also fits wayfinding and signage applications that benefit from open counters and a stable, even texture.
The font conveys a modern, straightforward tone: calm, competent, and approachable without becoming playful. Its wide proportions add a sense of stability and presence, making it feel confident and contemporary.
The design appears intended as a contemporary geometric sans optimized for bold, high-impact typography with a clean, neutral character. Its wide proportions and restrained detailing suggest a focus on legibility and brand-forward consistency across large-format and interface-style uses.
Capitals and numerals present as strong, headline-oriented shapes with consistent stroke color and minimal quirks. The lowercase keeps a simple, utilitarian construction (single-story a and g) that supports clarity and a neutral voice. Overall, the design prioritizes clean geometry and visual evenness over calligraphic nuance.