Slab Contrasted Piho 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Calanda' and 'Equip Slab' by Hoftype, 'Weekly' by Los Andes, 'Amasis' and 'Amasis eText' by Monotype, and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, sturdy, vintage, assertive, industrial, collegiate, impact, heritage, signage, authority, readability, blocky, bracketed, chunky, robust, compact.
A heavy, block-driven slab serif with broad proportions and firmly planted, squared-off terminals. Strokes are mostly uniform, with subtle modulation and pronounced, bracketed slabs that read as carved-on rather than hairline serifs. Counters are relatively tight and apertures tend to be closed, giving the letters a dense, poster-ready color. The lowercase is compact and sturdy, with a two-storey “g” and strong, rectangular joins; numerals are equally weighty and built for impact at large sizes.
This style excels in headlines, posters, and short bursts of text where a strong typographic voice is needed. It also suits branding applications such as logos, packaging, labels, and sports or collegiate-inspired graphics, where its robust slabs and compact interior space maintain clarity under heavy ink coverage.
The overall tone is confident and workmanlike, with a vintage Americana and signage sensibility. Its chunky slabs and compact counters project authority and solidity, suggesting heritage, craftsmanship, and a no-nonsense voice.
The design intent appears to be delivering maximum impact and legibility through bold, stable letterforms anchored by prominent slab serifs. It prioritizes a confident, heritage-leaning display presence that holds up well in large, high-contrast applications like print headlines and signage.
Spacing and sidebearings appear tuned for display: the bold massing creates strong texture in paragraphs, while individual letters remain highly legible through clear silhouettes and stable, upright construction. The slab serifs are visually dominant and help maintain a consistent horizontal rhythm across caps, lowercase, and figures.