Sans Normal Karem 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'HD Node Sans' by HyperDeluxe, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, modern, sporty, assertive, dynamic, clean, impact, clarity, momentum, contemporary, oblique, rounded, geometric, high-impact, crisp.
A heavy, oblique sans with broad proportions and smooth, geometric construction. Strokes are low-contrast and consistently thick, with rounded curves in letters like C, O, and S paired with cleanly cut terminals and sharp joins in diagonals such as V, W, and X. Counters are relatively open for the weight, and the overall rhythm feels steady and uniform, with a slight forward slant that adds motion. Numerals are similarly robust and rounded, designed to read clearly at display sizes.
This font is well suited to short, high-impact text such as headlines, posters, campaign graphics, and prominent interface labels. The sturdy shapes and open counters help it hold up in large-scale applications like branding and packaging where immediate legibility and visual punch are priorities.
The overall tone is energetic and contemporary, projecting speed and confidence without becoming overly aggressive. Its combination of substantial weight and forward-leaning stance gives it a sporty, promotional feel suited to attention-grabbing messaging.
The design appears intended as a contemporary display sans that combines a solid, confident weight with an oblique stance to suggest motion and modernity. Its geometric, rounded construction supports clear recognition and consistent texture across mixed-case text.
The set emphasizes simplified, modern forms with restrained detailing and a strong silhouette. Round letters stay smooth and full, while straight-sided forms keep edges crisp, creating a balanced mix of softness and precision.