Sans Normal Asmob 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Brandon Text' by HVD Fonts and 'Gardner Sans' by Lewis McGuffie Type (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, friendly, utilitarian, versatility, legibility, clarity, system use, open apertures, rounded terminals, humanist, even rhythm, high legibility.
This is a clean, contemporary sans with smooth, round-influenced construction and largely monolinear strokes. Curves are drawn with generous radii and open counters, and terminals read as softly finished rather than sharply cut. Proportions feel balanced and straightforward, with an even baseline rhythm and uncomplicated joins that keep letterforms crisp at text sizes. Numerals match the lowercase well, with clear, simple shapes and steady spacing.
It suits interface and app typography, documentation, and general-purpose editorial text where even texture and clear counters matter. The straightforward caps and steady numerals also make it a good fit for wayfinding, dashboards, and presentation graphics that need to stay readable at a range of sizes.
The overall tone is neutral and modern, with a quietly friendly presence that avoids both cold geometric severity and overt personality. It reads as practical and dependable, aiming for clarity first while still feeling approachable in longer passages.
The design appears intended as a versatile workhorse sans: clean, contemporary, and optimized for legibility and consistent typographic color. Its restrained detailing suggests it was drawn to integrate easily across branding systems and everyday communication without calling attention to itself.
Capitals maintain a restrained, signage-like clarity, while the lowercase shows subtle humanist cues in the way bowls and shoulders transition into stems. The sample text suggests stable word shapes and consistent color on the line, supporting comfortable continuous reading.