Sans Normal Bidez 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Resident' by Fenotype, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, and 'News Gothic' by ParaType (names referenced only for comparison).
Keywords: headlines, ui, signage, posters, branding, clean, confident, modern, neutral, friendly, clarity, versatility, modern utility, impact, geometric, monoline, open apertures, rounded, crisp terminals.
A sturdy sans with geometric underpinnings and smooth, even strokes. Curves are round and controlled, with open apertures (notably in C, c, e, and s) and broadly circular bowls in letters like O/o and b/p. Terminals are clean and mostly straight, producing crisp edges, while joins remain uncomplicated and consistent. Uppercase forms feel stable and slightly wide, and the lowercase keeps clear, readable shapes with a simple single-storey a and a double-storey g; numerals are similarly solid and straightforward.
Well-suited to headings, UI labels, and wayfinding where strong, clean letterforms need to read quickly. It also works effectively for posters, packaging, and brand systems that want a modern, straightforward sans with a friendly edge.
The overall tone is direct and no-nonsense, projecting clarity and confidence without feeling harsh. Its rounded geometry adds a mild friendliness, keeping the voice contemporary and approachable for everyday communication.
The font appears designed to deliver a versatile, contemporary sans voice that prioritizes clarity, consistency, and visual impact. Its geometric proportions and open shapes suggest an intention to perform reliably across practical interface text and bold editorial display settings.
The design favors simple construction and generous internal counters, which helps maintain legibility at larger text and display sizes. Diagonals (V, W, Y, and k) are assertive and clean, giving headings a punchy rhythm.