Sans Superellipse Wubo 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, confident, retro tech, punchy, impact, branding, display, durability, modern retro, blocky, squared-round, compact, high impact, geometric.
A heavy, wide sans with a squared-round (superellipse) construction and consistently softened corners. Strokes are thick and largely uniform, with broad internal counters shaped like rounded rectangles. The overall rhythm is tight and compact, helped by short ascenders/descenders relative to the large x-height and by wide, stable letterforms. Curves and diagonals are simplified into sturdy, machined-looking joins, giving the design a firm, engineered silhouette across letters and numerals.
Best suited to headlines and short, high-impact copy where bold presence is the priority. It works well for sports branding, team or event graphics, packaging, and large-format signage that benefits from wide, sturdy shapes. In longer passages, it reads as intentionally chunky and attention-forward, making it more appropriate for display than for extended text.
The font projects a loud, assertive tone with a sporty, industrial edge. Its rounded-rect geometry and dense blackness feel utilitarian and modern while also recalling retro athletic and arcade-era styling. The result is confident and attention-grabbing rather than delicate or neutral.
The design appears intended to deliver maximum visual impact through wide proportions, heavy color, and a consistent rounded-rectangle geometry. It prioritizes strong silhouettes and compact, resilient forms that hold up in large display settings and brand marks. The softened corners suggest an aim for approachability while retaining an industrial, performance-driven feel.
Lowercase forms remain strongly geometric, with single-storey shapes and squared counters that reinforce the family’s blocky personality. Numerals are similarly stout and wide, built to read as bold, graphic elements. The design’s soft corners keep the weight from feeling harsh, adding a friendly, approachable finish to an otherwise forceful structure.