Sans Normal Kemuh 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Aago' and 'Air Superfamily' by Positype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, clean, impact, momentum, clarity, modernity, slanted, geometric, rounded, compact, crisp.
A slanted sans with sturdy, even stroke weight and smooth, rounded curves. The forms lean consistently forward, with compact, efficient proportions and open counters that keep the shapes clear at display sizes. Terminals are clean and mostly straight-cut, and curves on letters like C, G, O, and S read as simple, geometric bowls rather than calligraphic modulation. Numerals are similarly solid and legible, matching the overall rhythm and weight of the alphabet.
Best suited to headlines, posters, and brand marks where a dynamic slant and solid weight can carry attention. It can also work well for packaging and promotional graphics that need a modern, energetic sans presence, especially in short bursts of text and prominent numerals.
The overall tone feels active and forward-moving, with a confident, no-nonsense voice. Its steady thickness and pronounced slant give it a sporty, headline-ready energy while staying clean and contemporary rather than decorative.
The design appears intended to deliver a fast, contemporary sans voice with a clear italic stance and robust shapes for high-impact display typography. Its geometry and even strokes suggest a focus on consistency, immediacy, and strong silhouette recognition in branding contexts.
The alphabet shows a consistent italic angle across capitals, lowercase, and figures, creating a unified flow in words. Rounded shapes and broad joins help it hold together as a strong texture in short lines, while the compact widths support tight, impactful settings.