Sans Normal Obdem 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Savior Sans' by Sudtipos and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, modern, approachable, playful, impact, approachability, modernity, clarity, rounded, geometric, compact, sturdy, clean.
A heavy, rounded sans with compact proportions and soft, circular curves throughout. Strokes are consistently thick with minimal modulation, producing dense, blocky silhouettes and strong internal counters. Terminals are clean and mostly squared-off, while bowls and shoulders lean toward geometric, near-circular construction. The overall rhythm is tight and steady, with sturdy joins and clear, simplified shapes that prioritize impact over delicacy.
Best suited to display settings where strong presence is needed: headlines, posters, branding marks, packaging, and high-visibility signage. It can also work for short UI labels or callouts where a friendly, attention-grabbing tone is desired, but its dense texture is less ideal for extended small-size reading.
The font reads as confident and upbeat, with a friendly, contemporary tone driven by its rounded geometry and substantial weight. It feels approachable and energetic rather than formal, giving text a punchy, headline-forward presence.
The design appears intended to deliver maximum impact with a friendly, geometric voice—pairing very heavy strokes with rounded construction to create clear, modern letterforms that hold up well in bold statements and prominent layouts.
Round letters like O and C appear notably full and closed, reinforcing a compact, poster-like texture. The lowercase shows simple, robust forms and a single-storey feel in key shapes, supporting an informal, modern voice. Numerals are similarly weighty and legible, designed to match the same dense, geometric color.